LitFest gets marketing boost from Haskayne School for Business

As part of the Rozsa Award for Innovation, LitFest received a review of our communications and outreach and communications from a team of graduate students from the Haskayne School of Business at the University of Calgary. Under the guidance of Professor Debi Andrus, the students conducted interviews with festival stakeholders, attended events and gathered feedback from patrons.  The team's report, received in January, will be invaluable in preparing for LitFest 2013, coming October 16-27.